Heart of Lovikka has a feminine and modern style, a look characterised by beautiful Lovikka embroidery and braid details in very high wool quality. You will recognise the hand-embroidered Lovikka pattern and the braid with tuft on end from the original mitten, but here in a modern context and different colour schemes. The garments are named after the knitting women in Lovikka.

Heart of Lovikka is nominated for the Rookie of the Year Award 2010 by the Swedish Fashion Council.