We will have an intimate, cool fashion show at Chambre showroom, Nybrogatan 7, 1 tr in Stockholm on Thursday Oct 13, at 6.30 p.m. and you are welcome to join the party! Just let us know how many friends you are bringing at modevisning@heartoflovikka.se. See you on Thursday!
Our Heart of Lovikka girl is now starting the journey of her life. The world she always dreamed of is now only a train journey away. The further away she comes, the closer she is to the thought of where she comes from. And her home town Lovikka is never further away than her own heart. Check out the movie!
[youtube]http://www.youtube.com/watch?v=T5zllOVmMbA[/youtube]
Director: Henrik Sylvén, stylist: Helena Ekström and model: Ewa Sköld.
Soft cardigans, beautiful dresses and cool accessories. Check out the Heart of Lovikka collection here.
This is my grand mother Märta Vilhelmina Holma. She is from Lovikka. She is one of my greatest inspirations in life. I remember sitting in her lap as a young girl in her rocking chair in the kitchen in Kangos with the big clock ticking on the wall. She was a very loving woman, always deeply worried about me being cold….
I was very happy to find Heart of Lovikka featured in the autumn issue of DV Mode – just out!
Finally the collection is here and we are busy packing it out to the stores…. So Heart of Lovikka is real soon in a store near you! 
Yesterday I met with reporter Lina Norberg Juuso and photographer Jonas Lindsköld from NSD (Norrländska Socialdemokraten) in Luleå. Jonas took some lovely pictures of the autumn winter collection, which hopefully will be featured in the newspaper soon….
We have a new lovely retailer in Luleå: Arctic Trend. It is situated in Bergnäset, Bowatersgatan 7B. This is a beautiful shop with a fine selection of brands like Swedish Hasbeens, Patouf, akenberg design, Kumvana Gomani, E&KO, Lapland Wild Design, Limited by garbage, the position, inez of swedish lapland, loops of wool, RYBS olja från Avan, and more. Check out their blog here.
Interview at SR P4 Norrbotten (regional public radio – on the most popular morning radio show). We talked about the influence from north of Sweden in the fashion world right now.
Sorry can’t do this one in English: På surströmmingskalas med husmodersföreningen i Lovikka! I am enjoying a lovely meal with the knitting ladies in Lovikka!
